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The One Show, Volume 38金铅笔奖2016获奖作品集

One Show奖是由美国One Club于1975年创立和主办的广告创意大奖,从当初纽约最佳广告奖到如今“广告界的奥斯卡”,获得one show金铅笔已成为全球广告创意人职业生涯的终极追求,而获奖作品更是全世界灵感的源泉。

  • 商品重量:3000.000 克(g)
  • 货  号:9780929837666
  • 所得积分:225
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  • 定价: ¥590
  • 售价: ¥450
  • 节省: ¥140
购买数量:
  (库存11)
  • ISBN编号: 9780929837666
  • 出版社名称: ROCKPORT
  • 页数: 656页 出版时间:2017年3月
  • 开本: 225x 300mm
  • 正文语种: 英文
  • 版本: 精装
  • 内文方式: 图文本

    One Show奖是由美国One Club于1975年创立和主办的广告创意大奖,评委都是在国际享有盛誉的精英创意总监。从当初纽约最佳广告奖到如今“广告界的奥斯卡”,获得one show金铅笔已成为全球广告创意人职业生涯的终极追求,而获奖作品更是全世界灵感的源泉。其名字“One”意指“好创意是美术和文案互为作用合二为一的结果”,但One Club同时也向广告界宣称,创意是一个作品赢取One Show金铅笔的主要标准。One Show奖项设置分为3个类别:The One Show(平面、电台和电视广告奖)、One Show Design(设计奖)及One Show Interactive(互动广告奖)。本书为The One Show(平面、电台和电视广告奖)获奖作品集。

    The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews, and the annual exhibition of student work.

  • The One Show, Volume 38 (One Show Annual)

    The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this year's edition features the very best work from around the world from the 2016 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a Judge's Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.

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